Customer Persona Builder
A guided tool for building data-informed customer personas. Upload customer data for AI analysis, or answer six Socratic questions and Claude predicts your key persona segments - each with goals, pain points, behaviours, and decision criteria. All fields are directly editable, and personas export to Markdown.
Stakeholder Mapping Tool
A browser-based stakeholder analysis tool with three interconnected views: Power/Interest Grid, Knowledge/Support Grid, and Salience Model. Add your stakeholders, describe their role and stance, and Claude classifies each across six dimensions - generating engagement notes and placing them on all three maps automatically.
OKR Cascade Tool
A browser-based OKR cascade template. Switch on Edit Mode, fill in your Company, Product and Team objectives and key results, then export to Markdown or print to PDF. Hit "Convert to Roadmap" to pass your OKRs directly into the Strategic Roadmap Tool - Claude maps each delivery item to your goals automatically.
Strategic Roadmap Tool
A browser-based 4-quarter roadmap builder with swimlane rows and AI-assisted goal linking. Feed it your OKRs directly from the cascade tool and Claude populates a full 12-month roadmap - with delivery items mapped to the right objectives, quarters, and teams automatically.
Product Practice Framework
A structured guide to setting up a Product Practice - covering OKR alignment, discovery & research, product growth validation, and building teams. Based on real-world practice.
Setting Goals That Matter - An OKR Framework
A practical guide to developing strong OKRs - covering why goal-setting fails, the difference between activities and outcomes, anatomy of objectives and key results, OKR hierarchy, and cadence. Built from real-world experience running OKR cycles across complex product teams.
PAYG OKR Cascade - Live Example
A real-world OKR cascade from a prepayment platform product - built at scale across Company, Product and Team levels, with a quarterly breakdown and full annotation log. Use the "Convert to Roadmap" button to see how the OKRs translate directly into a 12-month strategic roadmap via AI.