Product Tools
Customer Persona Builder
Build data-informed customer personas to guide your product decisions
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Building your customer personas...
Claude is analysing your inputs. This may take 15-30 seconds.
Before we begin...
To get tailored persona results, please provide company and product context here.
The more you share, the more accurate your personas will be.
Company Context
Product Context
How would you like to do this?
Choose the starting point that best matches where you are today.
I have data to upload
I want you to analyse it
Customer interviews, surveys, analytics, sales data
I don't have data
Ask me questions
We'll build a picture through guided questions
I know my personas
Take me to the template
Start with a blank editable persona template
⚠ For best results, it is best to analyse actual data to establish your actual customer personas.
However, we can predict your basic personas through some Socratic questioning.
Upload your customer data
Share any files that help us understand your customer base. Supported formats: .txt, .md, .csv, .json
Drop files here or click to browse
Customer interviews, surveys, analytics exports, sales data, research notes
Text-based files only (.txt, .md, .csv, .json) - max 8,000 characters combined
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0 personas generated
Tip: All persona fields are directly editable - click any field to refine Claude's output.